Tag Archives: cultivation
So I left off in my last blog post for Case Two with my saga of the major donor who would not be reasonable. This is the guy who had promised to give me $50K for a documentary if I raised another $50K first. I promised to tell you how I responded when he got a little hot under the collar. I said in the last post that I was like a tiger waiting in the bushes at the watering hole for the gazelle to lower its head and extend its neck. So true. Continue reading
Here’s a question I get asked all the time in endless variations. “Holly, there is this guy in town I think might be interested in my film. How do I ask him for money?” In response, without even knowing who Mr. Potential Donor is, let me tell you what I would do.
My first step in planning a major-donor solicitation or “ask” is playing my own version of the well-known game, “Six Degrees of Kevin Bacon.” Legend says actor Kevin Bacon has been in so many films that every other actor is connected to him, somehow, through these films. My personal version of the game is “Six Degrees of Bringing Home the Bacon.” First, I search my brain to figure out who I already know who has a connection to the potential donor. Within my network of friends, family, colleagues, and passing acquaintances, there has got to be somebody who knows him directly or who knows somebody who knows him. I guarantee the same is true for you. Put the word out among your friends, your LinkedIn connections, everyone you meet. For example, a friend wanted to interview Richard Branson for her film and wondered if I knew how to get a hold of him. Flattering. I didn’t, but a few days later, I met another filmmaker who had interviewed Branson and could give me his contact information. That same week, at a party, I also met a woman who turned out to be Branson’s personal assistant! Just like that, my friend was only two degrees away from the bearded billionaire!
Six Degrees of Bringing Home the Bacon is fun and profitable. Try this at home. You’ll see.